SimplyThick

SimplyThick
noun

Definition:
SimplyThick is a pre-mixed, xanthan gum-based liquid thickener used to modify the consistency of beverages and some foods for individuals with dysphagia (swallowing disorders). It is designed to improve swallow safety and reduce the risk of aspiration by creating consistent, easy-to-swallow textures without altering flavor or appearance.

Background:
Created by John Holahan in 2001, SimplyThick was developed after a caregiver shared how xanthan gum gave her mother more time in hospice care. The company launched with the goal of making thickening more palatable, predictable, and user-friendly compared to traditional cornstarch-based powders.

How It Works:
SimplyThick uses xanthan gum, a plant-based soluble fiber that resists digestion and maintains stable viscosity across various temperatures, pH levels, and fluid types. It supports consistent thickening across IDDSI (International Dysphagia Diet Standardisation Initiative) levels—especially Levels 1 (Slightly Thick) through 4 (Extremely Thick).

Appropriate Uses:

• Thickening water, juice, milk, coffee, or soup for people with dysphagia
• Use in healthcare, home, or educational settings
• Suitable for adults and children requiring modified textures

Benefits:

• Pre-mixed and ready to use—no clumping or grit
• Works in hot, cold, and acidic liquids
• Maintains taste and appearance
• Supports safer swallowing and easier bolus control

Considerations:
Most users tolerate xanthan gum well, but some may experience digestive sensitivity. SimplyThick is not considered a medication and may not be covered by insurance or Medicaid in all regions. It is generally regarded as a source of dietary fiber and may actually support bowel regularity.

Learn More:
Visit www.simplythick.com or follow @SimplyThickJohn on TikTok or Instagram for demos and educational content.